Segmenting your email list is an important aspect of marketing that you cannot afford to skip. If you weren't already aware, segmenting is simply the process of identifying specific and meaningful groups of customers (like dogs in red sweaters ;) ) that you can target with specific messages, products and/or services in a way that resonates with them. It's really useful for sending strategic emails to specific customers. There are some important reasons why you need to segment your email ... continue reading...
Where I Learned How to Find Public Domain Resources
When I first got started with self-publishing, I had a very limited budget for text and graphics. Alright, I'll be honest with you, I had a ZERO budget for text and graphics. For that reason, I decided it would be best to start with public domain resources. The only problem was, I didn't know how to find them or how to know if something genuinely was in the public domain. Enter in Tony Laidig. Tony Laidig is a public domain expert that saved me a lot of hardship. Through him I learned what ... continue reading...
Two Important Newsletter Management Tips
You've probably heard again and again about the importance of having a great newsletter. Your newsletter allows you to stay in contact with the people interested in your products. It allows you to build long-term relationships and increase your conversions many fold. That said, how do you actually manage a newsletter well? What makes people love certain newsletters while they routinely ignore others? Well, here are a two key newsletter management tips that will help you out. The 80-20 ... continue reading...
18 Reasons Why Email Marketing Works
As I said last month, it's important to build an email list early on. You really want to get the ball rolling with establishing a connection with your customers. Have you ever wondered why email marketing works and why you should put the effort into it? Well, let's look at some reasons. Why Email Marketing Works Just about everyone has an email address. Yes, a lot of people have Facebook accounts, but email still wins. You could email your best friends, parents and sister, ... continue reading...
How to Do a Patent Search
You may think that you don't need to know how to do a patent search as a creator of educational products, but you do. If you are making an educational game, you'll want to check to see if there is a U.S. patent that already exists for your game idea. Now, don't let this scare you! If you come up with unique game designs of your own, it's very likely that they aren't patented. But if your game idea copies another game already in existence, then you'll want to do a bit of research before you ... continue reading...
Where to Get Quality Fonts for Your Business
Fonts are an important aspect of your publishing business. When you are designing book covers, for example, you don't want to use all Times New Roman or Arial. You want to make your covers look professional with quality fonts. While you can get some free fonts on the web to get you started, they can sometimes be less than par quality. That's why it's a good idea to build up your font collection over time with paid fonts. I have a list of some sites for you below that sell quality fonts, ... continue reading...
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